How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?
Since Mr. Owl first dared to unravel one of the confectionary world's most puzzling secrets in the classic 1970 TV commercial, dedicated Tootsie Pop fans everywhere have tried to provide a definitive answer.
Many have attempted, and failed, to lick their way to the center of the Tootsie Pop. The temptation to bite and reach the embedded Tootsie Roll prize has proven too great... just like it was for Mr. Owl.
For the truly disciplined who have made it successfully to the center, Tootsie places them in its highest regard. And the pages linked below are dedicated to their valiant struggle.
If so, download your certificate of achievement in the Clean Stick Award!
Scientific studies address Tootsie Pop's great mystery.
View the television spot that started it all
View how Tootsie Pops and other Tootsie products are manufactured.